Social media is an invaluable tool for any business owner, since it enables entrepreneurs to connect with potential and existing customers on a previously unimaginable scale. Managing multiple social media platforms can be a complicated task, so here are the 5 best apps to help you navigate the social media landscape and save your time and energy in the process.
Hootsuite is an all-in-one social media management platform to help social media managers or solo entrepreneurs organise all aspects of their business social media. Users can curate and schedule posts, create campaigns, stay on top of messages, and analyse campaign results. To make the most of Hootsuite it’s worth investing in a paid plan, but new customers can try a 30-day free trial to test-drive its features.
Like Hootsuite, Buffer is an all-in-one social media management platform. Buffer is a better choice for entrepreneurs on a tighter budget, since it offers a free plan and cheaper paid plans for more advanced use. Compared to Hootsuite, Buffer also features a simpler interface, which can sometimes make for a better user experience.
Planoly is a tool that allows users to plan and schedule social media posts in advance. Users can organise content for Instagram, Pinterest, Facebook, Twitter and analyse engagement on posts. The app is especially useful for Instagram management since it enables users to preview posts before publication, a useful feature for creating a certain visual aesthetic.
Canva is an easy-to-use tool that allows business owners to create eye-catching visual content for their social media channels. Users can adapt existing templates or create a design from scratch and can choose from a huge range of layouts, graphics and media formats to suit their brand. Certain features can only be accessed via a paid plan, but the free plan offers plenty of features to get started.
Adobe Premiere Rush is a video-editing app for desktop and mobile. Video content thrives on social media platforms and Adobe Premiere Rush offers entrepreneurs an easy way to seamlessly edit together video clips to promote their business. Users can customise transitions, adjust speed, add audio and export the video directly to social feeds without ever leaving the app.
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